InVision Website URL

https://invis.io/MN4IB6B4G

Our Work Platforms

For this project we have also used a physical workbook and a process blog (URL: http://processgeorgiashelby.blogspot.co.nz).

Rationale

Our project is aimed towards children aged 5 – 8 years old. We are imploring them to attend a beach clean-up at Lyall bay by telling them that they will be a beach hero. Our call to action asks children to care about the animals at the beach and take measures to protect them by ‘defeating’ (picking up) rubbish at the beach clean-up. Our campaign attracts this target audience through the use of bold graphic shapes, bright colours, and commanding statements/rhetorical questions. We also used onomatopoeia’s to make the teaser posters more emotive and eye-catching. These aspects are a pastiche of comic book and pop art styles. We created our illustrations in a simple vector style to relate to the age group we were targeting. In these illustrations we gave rubbish human characteristics to make them the ‘baddies’ which helps the viewer associate rubbish with negativity. In all of our illustrations we made a point to never show the face of the hero character so that children of any gender or race could visualise themselves in the place of the hero. In our posters we only show the ‘baddies’ (rubbish) to introduce the idea that the beach needs cleaned up. As the user journey progresses through the flyer and the website more animals are included in the illustrations to turn the message more positive until the final touchpoint, the certificate, only includes animals (as the beach is cleaned up).

Final Touchpoints

Posters:

Flyer:

3rd Open Items - Costume and Certificate:

Website:

How To Interact With Our Website

Final Sitemap

Journey Map

1. The child sees the poster around their school or club and wonders what the event is about/starts to get interested it in.
2. The child gets given a flyer about the event from the same people organising the beach clean-up (e.g. a teacher)
3. The child goes on the website and learns more about being a beach hero. They get excited about saving animals and order their beach hero costume to wear to the beach clean-up. Their parent(s) can find out more information about the issue and the event on the website so that they will take the child to the beach clean-up day.
4. The child attends the beach clean-up with their parent(s) while wearing their beach hero costume.
5. Either the parent(s) or the person who gave the child the flyer can award the child with a certificate after the event to celebrate their participation. The child can then put this certificate on their bedroom wall or on the fridge at home to remind them of the time they were a beach hero!

W6: Homework - Development

Thursday

Certificate Development:

We found printing out the certificate and writing a name on it really helped us see if it was working or not.

Website Development:

Friday

Website Development:

Printing

On Tuesday afternoon we printed our three posters, our costume page, and our flyer at Full Stop.

On Thursday afternoon we printed our certificate at Ink Digital.

W6S2: Class

We got technical help from Phoebe on a small issue we were having with the white fade on our posters. Using a feathered brush worked for screen, but when we printed our posters the printer couldn't print the fade. Phoebe showed us the tool to use on Photoshop (Filter-Pixelate-Colour Halftone) to create a fade that the printer could print. We then worked on bringing our posters, flyer, and costume page to a standard where they were ready to be printed for the final time as we planned to take them to a professional printing bureau after class.

BEFORE: The white fade on the arm using a feathered paintbrush.

AFTER: The white fade on the arm using a colour halftone.

Printed Version where you can clearly see each of the techniques.