W5: Homework - Touchpoint Development

Wednesday

Flyer Ideation:

Thursday

Working on the website:

Saturday

Developing our t-shirts, website, certificate, and the character on our third poster:

Sunday

We developed the website and reviewed all of our work so far, making slight edits where needed:

Inspiration for Clothing Page on website

Inspiration for Clothing Page on website

Inspiration for Clothing Page on website
I like how it flips to show the back of the t-shirt when you hover over it

Inspiration for Clothing Page on website

We then printed out all of our touchpoints and pinned them to the wall to critique them as a whole:

Critique:

- Posters, shirts and cape are working!
- Beach could be in circle on certificate to relate to website
- Fist and text on certificate is good as it relates to posters and cape
- Front of flyer should be solid red
- Yellow star on website needs dots
- Text on yellow start should be heading font
- Arrows should be filled in with red
- Beach image and costume button should be separate
- Rag on 'number 2' body copy needs to be cleaner
- Play with layouts on back of flyer
- Make outline of flyer bigger
- Animals need to be obviously interactive

Refined suite of touchpoints to get critiqued tomorrow