W1S1: Brief

Aim:

To develop an explicit understanding of how a visual rhetorical concept can be implemented across multiple platforms.


Koha:

This project responds to aspects of koha. It takes ideas of gift, of reciprocity and exchange and examines how design/art can contribute to wider community networks.

Brief:

The processes, thinking and activities developed in your learning so far will continue to be utilised and progressed throughout this assignment. The power of design to influence for good will be explored through social enterprise subject matter. Working as part of a collaborative team will enhance your empathy for colleagues, client and audience. Collaborative teams bring a wider range of complimentary skills to the development of a transmedia strategy. The transmedia nature of your solution enables a deeper audience connection to your message across multiple touch points and time-frames.

Objective:

Your task is to develop a trans-media campaign that promotes and facilitates a community event. This will involve redesigning the home page and event resource page for an existing non-profit organisation’s (NPO) website. The event resource page will include a range of promotional material that can be downloaded by individuals in order to initiate their own community event.

The visual rhetorical concept you develop must be applied holistically across the different forms of media. The approach must also evolve dependant on the role and stage of the campaign each form of media is used for.

In addition you are required to document your design process by summarising each day’s activity through an online blog. Each post will outline what you did and how it advanced your project. It will also be tagged according to the stage or stages of the design process utilised.

Submission:

• Webhub and all 3 touchpoints 
• Interim 1 (Week 3) and interim 2 (Week 5) clearly labelled on your blog
• Written rationale (approx 100 words)
• Process Blog + Workbooks