W3S2: Research - Georgia's Touchpoints Investigation

This is a good example of how a concept can be applied to a broad variety of touchpoints.

I like how this concept uses four bold main colours.

This is also a good example of how a concept can be applied to a broad variety of touchpoints. I like how the print and web based mediums don't have to look exactly them same, like reproductions of each other, to still look cohesive.

This is also a good example of how a concept can be applied to a broad variety of touchpoints.

I like how the idea is developed from print to web. And how they can still look very cohesive  just by using the same FADPs.

It is interesting to see how one illustration and a simplistic colour scheme can be work in so many different mediums  just by being slightly altered.

I like the visual impact of the glitter burst and how this strong aesthetic has been carried through the different media.

I like how one strong shape had been carried through multiple platforms. I also really like how the flyer has been cut out into this shape.

I like how the banners, poster, and coffee cup are quite full of illustrations to be eye-catching, yet the brochure and website are quite pared back in terms of composition (yet they still contain some of the illustrations to create a strong visual link).